Catalyst Changemakers Ecosystem

The Bitter Aftertaste of Indonesia's Coffee Productivity

As the fourth-largest coffee producer in the world, Indonesia's domestic coffee consumption is projected to increase by 2024/2025. However, research from BRIN shows that Indonesia's coffee productivity remains relatively low globally. This makes it difficult for farmers to capitalize on the growing market opportunities.

This issue is directly experienced by around 200 coffee farmers in Ketindan Village, Malang, where generations have cultivated some of the finest robusta beans. Despite an ideal location and climate for coffee cultivation, the coffee productivity remains low. This is due to limited sustainable farming knowledge, low farmer regeneration which affects workforce capacity and slows technology adoption, as well as the untapped potential of post-harvest processing that could otherwise be repurposed for farming and bring additional income.

Indonesia's domestic coffee consumption is projected to increase by 7.87% in 2024/2025 compared to 2020/2021.

Ketindan Village, Malang, has >50 hectares of coffee plantations.

Coffee productivity in Ketindan Village only reaches 43%.

Indonesia's domestic coffee consumption is projected to increase by 7.87% in 2024/2025 compared to 2020/2021.

Ketindan Village, Malang, has >50 hectares of coffee plantations.

Coffee productivity in Ketindan Village only reaches 43%.

Implemented Solution

By adopting agricultural technology, coffee waste management, and empowerment programs, Gandrung Tirta aims to establish a technology-based sustainable coffee agribusiness to empower local communities, especially farmers, youth, and housewives, in leveraging the growing coffee market.

This innovation aims to enhance farmers’ knowledge on sustainable farming practices, increase productivity, and reduce harvest failure risks while delivering economic benefits to a broader community members, including housewives and youth. Designed for long-term impact, Gandrung Tirta also ensures the sustainability of the coffee industry and tackles the critical challenge of declining farmer regeneration.

Agricultural Technology

Using IoT and AI to help farmers improve coffee quality and productivity consistency. With this technology, farmers can access standardized data-driven plant health monitoring, optimize water and fertilizer use, and reduce harvest failure risks.

Organic Waste Management

Empowering housewives to manage coffee husks waste into value-added products such as leather wallets, eyeglass frames, and watches. The initiative will also repurpose coffee waste for plantation activities through anti-pest and coffee peat products, as well as processing organic waste from livestock manure into liquid and solid fertilizers.

Institution & Youth Empowerment Program

Education and training programs on coffee farming, entrepreneurship, and institutional governance for farmer groups and village youth. This program aims not only to attract youth to the coffee industry but also to ensure established institutions meet standards and can grow sustainably.

Changemakers Running The Project